Named a Finalist in the Self-Promotion Campaign category at the 2018 Summit Creative Awards

Wilmington, N.C.—August 10, 2018—Judging is over at the 2018 Summit Creative Awards, and Proficient Learning, a full-service company that creates advanced selling and coaching skills training for life science professionals, has been named a Finalist in the competition. The SCA honors the best in websites, design, video, advertising, mobile, and social for firms with under $30 million in annual billings. Celebrating its 24th year, the SCA has established itself as the premier arbiter of creative excellence for firms of this size, and winning has become a coveted honor.

“It brings me great joy to see our hard work applauded! Our clients really love the concepts we come up with, and to see our creativity recognized among so many other talented firms is a wonderful reminder that we continue to innovate,” says Pam Marinko, Proficient Learning CEO.

Entries are judged against a stringent set of standards, through a blind judging process. The Board of Judges searches for and identifies innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade.

As an entrant in the SCA’s Self-Promotion Campaign category, Proficient Learning submitted its innovative, hands-on trade show booth that recreated a half-day workshop made up of 4 unique experiential learning environments known as Experience Rooms. The workshop was originally created for a client to guide 160 sales professionals to think differently and self-discover solutions to a known challenge with a new product launch. Judges were able to view print collateral, a photo of the booth, and 2 videos that demonstrated the workshop itself.

Through 360-degree augmented reality via iPads and earbuds, trade show attendees rotated through the four Experience Rooms. Each room was an environment with a distinct theme and business case highlighting companies or brands that have become successful as second-to-market entrants. The rooms immersed participants in the strategy, market positioning, branding, product differentiation, and winning execution of each product or brand. And after each experience, the goal was for sales professionals to apply and integrate the key concepts with their own pre-launch strategy.

“Coming up with the idea for the workshop was a creative challenge in itself—but figuring out a way to recreate that full experience for trade show goers introduced a different set of challenges,” said Mike Volkmar, Proficient Learning Creative Director. He adds, “In the end, the attendees seemed to really like what we came up with, and it’s nice to see the SCA judges did too.”