mCoach™ virtual Resource Center offers suite of customized on-demand resources for individualized coaching support

Online library of robust, integrated resources empowers sales managers to analyze, plan, and execute sales force coaching and development programs more efficiently and effectively

Wilmington, NC (October 12, 2015)–Proficient Learning, LLC, announces today the release of a robust Resource Center as an integral feature of its mCoach mobile enterprise application platform.

Connecting training resources and tools to the coaching interaction in a timely manner has historically been a challenge. The mCoach platform now provides a virtual solution to transform this challenge into an instantaneous and easy process. At the touch of a finger, the sales manager can select resources during the field ride to coach or help train a sales professional on a specific skill. The on-demand Resource Center provides a library of quality resources and tools that managers can use for professional growth and development of their sales professional during coaching sessions. With mCoach, these mobile resources are easily accessible and are compliant with overall organizational development guidelines.

“Proficient Learning uniquely understands the value that training can play as an integral component of the coaching process. We’ve structured mCoach to be able to incorporate not only our own in-house coaching resources, but also customized coaching resources that our clients currently use. It’s all about creating an exceptional coaching environment for our clients who want to engage and inspire their sales professionals to realize their full potential,” stated Pam Marinko, CEO, Proficient Learning, LLC. “Each client is different, so the portfolio of coaching tools that reside in their mCoach Resource Center is ultimately determined by their organization’s needs and resources.”

Summary data on actionable skills is generated through the platform to support the sales and training strategy. As a result, sales managers now possess the necessary business intelligence to make better and more informed decisions. In addition, they can select recommended coaching tools and training resources to meet the needs of their individual sales professionals. Popular coaching topics in the mCoach virtual Resource Center include strategic account planning, selling skills, identifying industry market trends, and business acumen. This online library of robust, integrated coaching resources covers many more topics that managers can easily access to effectively coach their sales professionals.

Additional features and benefits of mCoach are available at Information on advanced selling skills training from Proficient Learning is available at

About mCoach

mCoach is a mobile coaching application designed to enhance the quality and effectiveness with which management interacts with and develops the selling skills of their sales professionals. mCoach is a scalable, interactive coaching tool that simplifies the coaching and development process and enables managers to rapidly identify sales performance opportunities.

About Proficient Learning, LLC

Since 2005, Proficient Learning has been creating customized sales performance and management training solutions that deliver sales results. As a leader in the pharmaceutical, biotech, and medical device industries, Proficient Learning has built a suite of Ready-to-Train™ solutions based on extensive experience in the classroom and in the field, as well as management development programs to drive improved sales force effectiveness.

For additional information on mCoach please contact:

Marcy Lantzy
VP, Innovation and New Product Development

Proficient Learning, LLC
Phone: 910.398.1220

Gary Marinko

VP, Business Development
Proficient Learning, LLC
Phone: 910.232.7598